MINNEAPOLIS, Minn. – January 22, 2026 – Princecraft® Boats, a leading Canadian manufacturer of high-quality aluminum boats and a proud brand of Brunswick Corporation (NYSE: BC), is thrilled to announce that it has won the prestigious NMMA Innovation Award in the “Fishing Boats” category at the 2026 Minneapolis Boat Show, marking the company’s second consecutive win at this prestigious industry event.
This award recognizes the remarkable engineering and forward-thinking design of the all-new Platinum 190, a model created to deliver a premium angling experience through enhanced performance, refined ergonomics, and class-leading features.
YouTube link:
Princecraft - Platinum 190 2026: The Full Reveal Is Here!
Pictures:
https://www.dropbox.com/scl/fi/tvxavdpjz6xwtjwdv8yck/Platinum-190-3Drendering.zip?rlkey=dbzkyja2b5zeur0z8prq4enm3&st=7hqorywa&dl=0
Setting a New Benchmark for Fishing Boats
Purpose-built for dedicated anglers seeking versatility and performance, the Platinum 190 introduces several notable innovations:
- A redesigned hull delivering unmatched stability and precise handling, even in challenging conditions.
- A next-generation ergonomic helm, offering an optional ultrawide display with an intuitive digital command interface.
- An optimized fishing layout, featuring improved storage areas, a high-capacity livewell, and a deck layout designed for fluid movements on board.
- A premium exterior and interior finish, combining durability with a contemporary Princecraft® signature look.
A Recognition That Reflects Princecraft®’s Commitment
“We are extremely proud to receive this award for the Platinum 190,” said Jean-Philippe Martin-Dubois, General Manager of Princecraft® Boats. “This model embodies our commitment to delivering boats that meet the evolving needs of today's anglers while integrating innovations that truly enhance their time on the water.”
