Go to content

January 18, 2021 Princecraft® Launches Interactive Park for Consumers to Explore Boat Models Virtually

Princeville (Québec), January 18, 2021 – Princecraft® Boats, one of the leading manufactures of aluminum boats and a division of Brunswick Corporation (NYSE:BC), today announced the launch of its Virtual Park to provide consumers the opportunity to explore their most popular models in an innovative, interactive environment.

The concept was developed in response to many boat shows across the country switching to a virtual format in 2021,” said Jean-Philippe Martin-Dubois, Director of Marketing. “Our goal was to mirror the in-person boat show experience, virtually, by providing an intuitive and enjoyable experience for our consumers to easily navigate and compare our most popular models.”

2021 Virtual Park

Princecraft®’s Virtual Park includes more than 20 of their most popular models and brings the “theme park” concept to life with an interactive map, allowing consumers to easily toggle between the different models to compare specs, videos, and photos.

“Our Virtual Park is truly a one-of-a-kind experience and brings the in-person boat show experience to life from any device,” continued Martin-Dubois. “We’re looking forward to delivering this experience to our consumers and continuing to expand our digital capabilities as we navigate our new virtual environments.”

About Princecraft® Boats Inc.
Since 1954, Princecraft® Boats Inc., headquartered in Princeville, Quebec, Canada, creates unparalleled experiences on the water for fishing and boating enthusiasts with "professionally rigged and ready" packages of aluminum fishing boats, pontoon boats, and deck boats Its commitment is borne out of a deeply rooted heritage of unmatched craftsmanship, incomparable performance, and the promise of years of trouble-free boating. More fishermen, families, and dealers than ever join the Princecraft family and create some of the best moments of their lives.
For more information, visit www.princecraft.com.

About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and NAUTIC-ON. For more information, visit https://www.brunswick.com.