Go to content

October 6, 2020 Princecraft® announces the new MAX models; unlocking value for a growing customer base

Princeville (Québec) CANADA (October 6, 2020) – Princecraft® Boats has announced the global launch of the all-new MAX models; an opportunity for consumers to enjoy maximum value on three of the company’s popular fishing boat models: the Sport 172 MAX, Holiday® 162 DLX SC MAX and Holiday® 162 DLX WS MAX. Each of these models will have standard features normally offered as an option. This is the best way to get the MAXimum value for one price.

Sport 172 MAX

“Our MAX models are going to be really successful for new boaters! A great opportunity for new boaters to experience the MAX value for a smaller price,” said Rodier Grondin, Princecraft® President. “The MAX concept is introduced to consumer with a unique look and a lot of features. It is pretty simple, you don’t need to take long to pick the options, the boat is already loaded with interesting standard features.”

Sport 172 MAX
Standard Features
Holiday® 162 DLX SC & WS
Standard Features
  • Black rotomolded consoles
  • Only 1 stern livewell
  • 12V outlet
  • Stainless steel ladder
  • Carpeted bow and stern platforms
  • Tilt steering with slider for captain’s chair
  • 160-watt Jensen Radio with 2 speakers
  • Removable ski pylon
  • Bow cushions
  • Trailer cover (Black)
  • Sun top with bimini canvas connected to windshield including the bimini structure (Black)
  • Black rotomolded console(s)
  • Only 1 bow livewell
  • Emergency ladder
  • 22.7 litres/6 gallons portable gas tank
  • Carpeted bow and stern platforms
  • Tilt steering with slider for captain’s chair
  • 160-watt Jensen Radio with 2 speakers
  • Trailer cover (Black)
  • Sun top with bimini canvas connected to windshield including the bimini structure (Black), for the WS version only

The Sport 172 MAX is equipped with a Mercury® 90 EXLPT and a galvanized trailer
MSRP: US$28,499

Other engine choices are offered for the Sport 172 MAX: the Mercury® 115 EXLPT and 115 EXLPT PRO-XS

The Holiday® 162 DLX SC & WS are equipped with a Mercury 60 ELPT CT and a galvanized trailer
WS Version – MSRP: US$18,299
SC Version – MSRP: US$17,599


About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft®, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club, NAUTIC-ON, OnBoard Boating Club and Rentals. For more information, visit https://www.brunswick.com.

About Princecraft® Boats Inc.
Since 1954, Princecraft® Boats Inc., headquartered in Princeville, Quebec, Canada, creates unparalleled experiences on the water for fishing and boating enthusiasts with "professionally rigged and ready" packages of aluminum fishing boats, pontoon boats, and deck boats. Its commitment is borne out of a deeply rooted heritage of unmatched craftsmanship, incomparable performance, and the promise of years of trouble-free boating. More fishermen, families, and dealers than ever join the Princecraft® family and create some of the best moments of their lives.
For more information, visit www.princecraft.com