For 60 years, Princecraft® has been building upon a foundation of the highest-quality aluminum boats.
In April 2014, Princecraft® Boats officially celebrated its 60th year in the boating industry and also its 60th year of expertise! Not only as the trademark been in existence for 60 years, it also has been 60 years that the boats have been and built, from A to Z, in its Princeville plants. The company's DNA and roots have been the foundation for over 60 years. Here is a brief overview of this Canadian institution.
The dream is born. Aluminum proves to be a better material to craft boats and Princecraft® is founded in Princeville, Quebec, Canada, by Lionel Baril and his two brothers, Roger and Sarto. The company was called Aluminum Boats & Canoes at the time and produced Princecraft® brand aluminum boats.
In the years that followed, Aluminum Boats & Canoes expanded its product line to sell fiberglass and wooden boats through Peterborough Boats, an Ontario company it purchased in 1965. Its product line was very innovative for the time, and its boats, sold all across Canada.
Aluminum Boats & Canoes changed hands to the Brillant family from the Bas-Saint-Laurent, an eastern Quebec province region.
Los Angeles company, Giffen Enterprise, buys Aluminum Boats & Canoes. It then became Canadian Boat Manufacturing.
Sensing a growing market for boats, Aluminum Company of Canada (ALCAN) purchases Canadian Boat Manufacturing and merges the acquisition with another of their aluminum boat manufacturers called Springbok®. Alcan Marine Products was then established, becoming the biggest boat manufacturer in Canada.
Alcan Marine Products in an effort to streamline its business-realigned its activities and closed its Peterborough fiberglass products division to concentrate its efforts on aluminum boats only.
Alcan withdrew completely from the marine industry to specialize in the primary aluminum sector. Alcan Marine Products was then purchased by local Alcan Marine Products employees. Marcel J. Dubois and Jacques Daneault, the general manager and production manager respectively, created Altra Marine Products.
Princecraft®'s fish boat customers desire the same high standard of quality has found in the pontoon. After discovering we could manufacture pontoons of the same high quality and comfort, Princecraft® pontoon boats are introduced to the aluminum boat family.
Princecraft® gains a reputation for incredible attention to detail, and Springbok® and Princecraft® divisions are united under one name: Princecraft®/Springbok®.
Despite its strong financial position, Altra Marine Products accepted Outboard Marine Corporation's offer to purchase the company, giving it the opportunity to offer consumers aluminum boat packages including boat, motor, and trailer, and to continue its growth.
Princecraft® developed a new line of products to follow market trends and compete in the American fiberglass market. It developed the deck boat-the perfect hybrid of a pontoon and a boat. These craft made entirely of aluminum were equipped with V-shaped hulls like a boat but had all the charm and comfort of a pontoon.
The Princecraft®/Springbok® trademark was replaced with one featuring just Princecraft®.
Brunswick Corporation, which specializes in recreation, purchased the Princecraft® brand and the Princeville facilities, which officially became Princecraft® Boats.
Princecraft® Boats celebrated its 50th anniversary.
Today, the Princecraft® brand is found across Canada and US. Princecraft® is supported by a vast network of seasoned dealers. The company also relies on the efforts of many dealers in the United States, but its primary market remains Canada. Princecraft® is still recognized as an industry leader because of the quality of its products. More fishermen, families and dealers than ever join the Princecraft® family, and create some of the best moments of their lives.