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Press Releases

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    April 17, 2024 Princecraft® Boats upgrade their facilities, with an investment of over 4 million for the addition of a powder coating line

    Princecraft® Boats today announced to its employees a major investment in one of its three Princeville plants, which will include the installation of hightech powder-coating capabilities.

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  • January 19, 2024 Princecraft Unveils the All-New Vectra 23 WRL and Model Year 2024 Vectra Series Enhancements

    Princecraft® Boats today announced the launch of the all-new 2024 Vectra 23 WRL, the newest model in the Vectra lineup, as well as a full revamp across the entire Vectra series, including seven additional models ranging from 19' – 7" ft / 25' – 8" ft.

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  • January 19, 2024 Princecraft Launches All-New Ventura 230 WRL Model

    Following an overwhelming successful launch of the completely redesigned Ventura series in 2023, Princecraft® Boats today announced the newest model in the Ventura lineup – the 230 WRL.

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  • January 19, 2024 Princecraft Boats unveils the Next Evolution of its Brio Electric Series with Sustainable Power from Mercury Marine’s Avator Electric Outboard Lineup

    Princecraft® Boats announced today the next evolution of its Brio 2.0 Electric series offering electric propulsion from Mercury® Marine’s Avator range of electric outboards.

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  • November 14, 2023 Princecraft Launches All New Sport 175

    Princecraft® Boats, a Brunswick Corporation brand and leading manufacturer of high-quality aluminum boats, announced today the launch of its newly designed Sport 175 model.

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  • October 16, 2023 Princecraft Celebrates 70 Years of Boating Legacy Unveiling New Branding Entering its Next Era of Boating Adventure

    Princecraft® Boats is celebrating seven decades of quality craftsmanship and excellence in the industry. Their legacy of unparalleled experience on the water is rooted in locally manufactured boats from inspired Canadian engineers.

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  • November 3, 2022 Princecraft® launches all-new Ventura 23 RL and 20 RL

    Princecraft® Boats, a division of Brunswick Corporation (NYSE: BC) and leading manufacturer of high-quality aluminum boats, announced today the launch of its 2023 line of Ventura vessels – the Ventura 23 RL and 20 RL.

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  • May 5, 2022 Princecraft® Brio 2.0 Electric Series named 2022 Top Product

    Princecraft® Boats announced today that its Brio 2.0 Electric Series has been named one of Boating Industry’s 2022 Top Products.

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  • April 28, 2022 Princecraft® Boats wins Safety Award from Les Manufacturiers Mauricie/Centre-du-Québec

    Princecraft® Boats has been awarded a Health and Security at Work award from the Les Manufacturiers Mauricie/Centre-du-Québec (MMCQ). Princecraft was honored for its exceptional COVID screening process and measures that were implemented for employees during the pandemic.

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  • February 8, 2022 Princecraft® Boats Honored with Employer of Choice Award for 5th Consecutive Year

    Continuing its legacy of high employee satisfaction and premium aluminum boat designs, Princecraft Boats has been awarded the Employer of Choice Award by the Boating Industry Canada Employer of Choice (BICEOC) award program for the fifth consecutive year.

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  • January 12, 2022 Princecraft® Launches its Virtual Boating Theme Park 2.0. New interactive map, more boats, more content.

    Princecraft® Boats, one of the leading manufactures of aluminum boats and a division of Brunswick Corporation (NYSE:BC), today announced the launch of its Virtual Boating Theme Park 2.0 offering consumers the opportunity to explore more content for more models of boats, pontoons and deck boats in an innovative interactive environment enhanced for 2022.

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  • November 16, 2021 Princecraft Boats Launches Brio 2.0 Electric Series Offering Sustainable Propulsion with All-New Designs to Promote Autonomy on the Water

    Princecraft Boats, a division of Brunswick Corporation (NYSE: BC), today announced the launch of its Brio 2.0 Electric Series, offering electric propulsion across three completely redesigned models – 17’, 19’ and 21’ – with advanced features to ensure boaters can maximize their time on the water.

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  • October 28, 2021 Princecraft® Launches Sport 182 Elevating the On-Water Experience for Anglers and Families

    Adding to the highly sought-after Sport Series, Princecraft® Boats today announced the launch of the Sport 182, combining uncompromised fishing and family-friendly features to bring the best of both to consumers.

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  • January 19, 2021 Princecraft® Boats Earns Employer of Choice award for the 4th consecutive year

    For the fourth consecutive year, Princecraft® Boats has been awarded the Employer of Choice Award – Marine Business category, by the Boating Industry Canada Employer of Choice (BICEOC) Award Program.

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  • January 18, 2021 Princecraft® Launches Interactive Park for Consumers to Explore Boat Models Virtually

    Princecraft® Boats, one of the leading manufactures of aluminum boats and a division of Brunswick Corporation (NYSE:BC), today announced the launch of its Virtual Park to provide consumers the opportunity to explore their most popular models in an innovative, interactive environment.

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  • October 6, 2020 Princecraft® announces the new MAX models; unlocking value for a growing customer base

    Princecraft® Boats has announced the global launch of the all-new MAX models; an opportunity for consumers to enjoy maximum value on three of the company’s popular fishing boat models: the Sport 172 MAX, Holiday® 162 DLX SC MAX and Holiday® 162 DLX WS MAX.

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