Princeville (Québec), January 12, 2022 – Princecraft® Boats, one of the leading manufactures of aluminum boats and a division of Brunswick Corporation (NYSE:BC), today announced the launch of its Virtual Boating Theme Park 2.0 offering consumers the opportunity to explore more content for more models of boats, pontoons and deck boats in an innovative interactive environment enhanced for 2022.
“With the cancellation of in-person boat shows across the country again this year, it was imperative to renew the concept of our Virtual Park to offer our customers a different way to shop from the comfort of their home,” said Jean-Philippe Martin-Dubois, Marketing Director. “When the platform launched in 2021, we had a positive response from our consumers and wanted to offer them more this year.”
While virtually mirroring the in-person boat show experience, this year's Princecraft® Virtual Boating Theme Park features more than 25 of the most popular models, photos, detailed content, and videos of the boats in action, and in 360o format as if you were inside them. The all-new interactive map allows consumers to easily navigate through the different zones. The addition of the "Partner Zone" also adds value to the Virtual Park, allowing consumers to compare the multiple sonar and engine options available.
“We are thrilled to be able to offer our consumers an enhanced virtual experience, a one-of-a-kind experience that is unique in our industry” continued Martin-Dubois. “Our Virtual Park proves our commitment in developing our digital capabilities and will certainly become a reference in the boating industry.”
About Princecraft® Boats Inc.
Since 1954, Princecraft® Boats Inc., headquartered in Princeville, Quebec, Canada, creates unparalleled experiences on the water for fishing and boating enthusiasts with "professionally rigged and ready" packages of aluminum fishing boats, pontoon boats, and deck boats Its commitment is borne out of a deeply rooted heritage of unmatched craftsmanship, incomparable performance, and the promise of years of trouble-free boating. More fishermen, families, and dealers than ever join the Princecraft family and create some of the best moments of their lives.
For more information, visit www.princecraft.com.
