European Union

European Union

European Union Privacy Policy European Union Privacy Policy

The information sharing practices described in this privacy policy apply to our current and potential customers, users of our internet sites, recipients of surveys or marketing information, and boating enthusiasts.

Thank you for purchasing a boat or requesting information from Princecraft! We are required by EU Directives and laws and US laws to collect your personal information to be able to provide you with information for product safety purposes, and to fulfill our warranty obligations to you. The European Data Protection Directive requires notification to you of the collection, use, safeguarding, and transfer to our company in the United States and Canada of your personal information.


Both the General Privacy Policy and this European Union Privacy Policy (the "EU Policy") apply to citizens of European Union Member States except that, for such persons (and only for such persons), where the provisions of the General Privacy Policy and the EU Policy cannot be construed consistently, the provisions of the EU Policy will govern.


"Personal data" and "personal information" and "your information" means data about you that identifies or can identify you. Upon receipt of this form executed by you, your dealer will provide us with personal information collected at the time of your boat order/purchase with other product registration data. Princecraft does not collect sensitive personal data pertaining to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health or sexual life, or financial account numbers or credit card information used to purchase your boat. Your dealer will continue to provide us with information on your boat relating to our express limited warranty. We will send you customer satisfaction surveys which you may elect to return to provide us with information on your boat purchase and your servicing needs. Your personal information may be gathered by or shared with Princecraft's marketing providers and affiliated companies, who have comparable levels of privacy protection, for the purposes described in this statement. Princecraft, your dealer, and our marketing providers collect personal information when you request information about our companies and from surveys, promotions, contests, correspondence, your e-mails, telephone inquiries, web forms, and other communications.


Unless you advise us otherwise, Princecraft, our authorized dealers, affiliated companies, and our marketing providers, may generally collect, use, disclose, transfer, hold, and file your personal information for the following purposes:

  1. Providing you with information for product safety purposes;
  2. Fulfilling the terms of our limited warranty or other service obligations;
  3. Ensuring your satisfaction through surveys or other contacts;
  4. Providing goods, brochures, information, incentives, and/or services to you or on your behalf;
  5. Reviewing goods and/or services provided to you in product, services, and market analyses;
  6. Providing billing, accounting, collections, and protecting against fraud and error; and
  7. Investigating a breach or a contravention of a law, complying with a subpoena, warrant, court order, or as required or permitted by law.

Princecraft will not sell your personal information or subject you to tele-marketing or unsolicited e-mail.


We use security safeguards appropriate to the sensitivity of personal information to protect it from loss or theft, as well as prohibiting unauthorized access, disclosure, copying, use or modification of your personal information. These safeguards include restricted access to offices and equipment, security clearances, the use of passwords and/or encryption, publishing our privacy policy to appropriate personnel with instructions to act in accordance with its principles and contractual provisions with our marketing agents and authorized dealers to follow the principles of our privacy policy.


Although the United States and Canada may not have data privacy laws which afford the same level of protection for your personal information as laws within the EEA, please be assured that Princecraft and the recipients described above will continue to abide by the principles set out in this privacy statement, in our full privacy policy, and in applicable laws, for all transferred personal information. Princecraft will preserve the security and confidentiality of personal information and afford such personal information an adequate level of protection.


Subject to the exceptions provided by applicable law, we will provide upon written request your specific personal information collected in a form which is generally understandable. You can withdraw consent for us to use your personal information and/or send you marketing materials at any time upon providing us with 30-day notice. Your Personal Information is held by Princecraft, and is located at Princecraft at the following address. Please direct corrections, withdrawals of consent, complaints or other inquiries regarding personal information to:

Gilles Lavoie
People To Go
210, boulevard de Montarville, Suite 1020
Boucherville (Québec)  J4B 6T3
Phone: 514-871-8783
Fax: 450-655-9447

For More Information on Princecraft's Privacy Policies Contact:

Brunswick Chief Privacy Officer
Brunswick Corporation, 1 North Field Court, Lake Forest, IL 60045, USA
Telephone: (847) 735-4430; Fax: (847) 735-4330


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